Publisher approval criteria

It is prohibited for publishers to use any artificial or manual ways to get more clicks on their websites. All impressions and clicks shouldn’t be a result of incentive or encouragement, but should result from the interest of a real visitor.

Hence, the Administration prohibits using any kind of software or bots that generate fake clicks, automated clicks or repeated clicks made manually.

BitMedia doesn't approve websites that encourage users to click on ads or offers a compensation for that. Hence, we deny websites that contain:

Arrows that direct visitors’ attention to ads;

Such phrases as “click on ads”, “support our website”, “visit this link”, “favourite sites”, “hot offer” etc. Still, such phrases, as “Sponsors”, “Advertisements” or similar are allowed.

Notifications or messages offering compensation to visitors;

Place ads in such a manner that will make them indistinguishable from the rest of the page content;

BitMedia ads are not allowed to be placed on websites, containing content that is prohibited. The following types of content are referred to prohibited content:

Adult content;

BitMedia ads are currently not allowed to be placed on websites that have adult content, mature content or porn.

Dangerous or derogatory content;

BitMedia ads may not be placed on websites with content that contains a threat to life of people, encourages anorexia, suicide or any other kind of harm to humans or animals, promotes hatred, violence or threat to others. Websites with content that harasses, discriminates or intimidates human beings because of their race or ethnic origin, religion, disability, age, nationality, veteran status, sexual orientation, gender, gender identity, or other characteristic that is associated with discrimination.

Illegal drugs and content related thereto;

Violent content;

BitMedia ads are not allowed on websites containing images, videos or any other kind of visual or verbal description of fight scenes, accidents, tortures or anything similar to that.

Illegal content;

BitMedia ads are forbidden to be placed on resources that promote illegal activity, contain any kind of illegal information or violate international law.

BitMedia doesn't allow to place its ads on websites that receive traffic from such sources as:

Paid-to-click and incentive traffic services;

Forbidden spam emails to internet users;

Paid to surf;

Click exchange and autosurf;

Spam and forbidden ad formats, like popups or redirect.

BitMedia ad code is strictly prohibited to be modified as far as the modification be harmful to advertisers and have an impact on the performance of ads.

Publishers are allowed to place ads in different ad formats on their websites. However, BitMedia ads may not be placed in pop unders, popups, emails, any kind of software or chats.

It is also prohibited to place BitMedia ads on websites that contain ads only and were created to place ads there.

In order to eligible to place ads on their websites, the publisher should create websites that will be useful, clear and convenient for people and those that will attract audience. In particular, the websites containing BitMedia ads:

Should be easy to navigate for users;

Should have content, which is constantly being updated;

Should contain no redirect on other pages;

Should not change user preference settings;

Shouldn’t initiate download;

Be without any kind of malware software;

Should not prevent users from easy navigation on the website.

BitMedia ads can be placed on new websites only under condition that they have good and various traffic sources and origins. Apart from that, the new website should have plenty of good content.

For instance, websites that have two articles, written two days before the application or similar, shall not be approved. Apart from that, only working and finished websites are allowed to publish BitMedia ads.